The Home Builder Digital Marketing Podcast features Alex Akel
May 13, 2022 3 Minute Read
Alex Akel of Akel Homes joins Greg Bray and Kevin Weitzel on episode #90 of The Home Builder Digital Marketing Podcast to discuss how marketing throughout the entire customer journey can help differentiate home builders.
Greg Bay and Kevin Weitzel created the Homebuilder Digital Marketing Podcast to interview industry experts and fellow marketers to learn how to succeed in this incredibly competitive world of digital marketing.
On December 8th 2021, Alex Akel, the President of Akel Homes, had the opportunity to join Greg and Kevin to discuss how the importance of the customer journey and how homebuilders can differentiate among each other.
At Akel Homes, the customer experience continues throughout the entire customer journey from the first touch point to well beyond closing. One aspect that differentiates Akel Homes’ from its’ peers is its unmatched quality. Alex Akel says, “Besides the whole journey, it goes into the products. We build a high-quality product, and we try to introduce it at as low a cost as possible, and people see it. People are so educated nowadays with all the ins and outs, features, and bells and whistles of a home. They come in with amazing questions and see the difference.”
For years, Akel Homes has competed in markets dominated by national public and private homebuilders. According to Akel, bigger is not necessarily better. What truly separates Akel Homes from the pack is the company’s focus on the customer experience. At Akel Homes, you are not just a number, you are a part of the family. As a concierge-style, semi-custom homebuilder, customers can personalize their home room by room through the Design Studio. Our dedicated sales and construction team is ready to guide you through the construction process as your home comes to life. After closing, peace of mind is included in each and every Akel home and our Home Warranty Department is well equipped to assist you as your transition and experience the first year of homeownership.
“It is a very challenging environment today with the delays, the supply chain issues, and the crazy demand that home builders are dealing with. So, once we get someone under contract, we focus on the customer experience beyond closing because the best form of marketing is referrals, word of mouth, and giving that unmatched customer experience.” – Alex Akel, President of Akel Homes.
About The Home Builder Digital Marketing Podcast
Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights.
About Solana Bay at Avenir
Solana Bay at Avenir will be a gated community of sophisticated single-family homes in Palm Beach Gardens, Florida. Coming in 2022, Solana Bay at Avenir will offer one- and two-story new construction homes with expansive floorplans, stylish interior finishes, up to 6 bedrooms, 6 baths and over 4,100 square feet of living space. With unmatched resort-style amenities, Solana Bay at Avenir offers the best of Palm Beach Garden living. To learn more, please visit https://akelhomes.com/solana-bay/.
About Akel Homes
Akel Homes is a boutique semi-custom homebuilder based in South Florida. At Akel Homes, we build exceptional homes and amenity-rich communities that cater to all lifestyles. Akel Homes utilizes the highest quality building materials, innovative construction methods, and forward-thinking architectural designs to create unparalleled single-family residences, townhomes, and multifamily apartments in resort-style master-planned communities. Since 1986, the principals of Akel Homes have built over 4,000 residences and many of South Florida’s most renowned communities. For more information, visit https://akelhomes.com.